Strategic websites for service-based businesses.

You don’t have to decide alone. The packages (“Informational,” “Marketing,” “Sales Funnel”) are just starting points.

Our first step is always a conversation, not a sales pitch. I need to understand your specific business goals, your market, and the challenges you’re facing. Based on that initial discussion, I will recommend the right strategic approach for you.

Sometimes it’s a perfect fit for one of the packages; other times, we’ll tailor a custom solution. The goal is to ensure you invest in exactly what you need to get results, and nothing you don’t.

This is the most important question, and it’s at the center of my entire process. The “pay off” isn’t a vague hope; it’s a measurable outcome we define together at the start of the project.

Before we even discuss design, we’ll establish what success looks like for you. Is it an increase in qualified leads? Attracting higher-value clients? Reducing time spent on unqualified inquiries?

Every part of the strategic process—the competitive research, the audience profiling, the persuasive copywriting—is adjusted to hit those specific targets. A strategic website pays for itself by attracting better clients, converting them more effectively, and making every other part of your marketing (like ads or social media) more profitable.

The 10-step development process might seem daunting at first, but it actually makes projects run smoother and more efficiently, speeding them up considerably.

Plus, it ensures consistent quality, and the milestone check-ins nearly guarantee customer satisfaction.

Experience has shown skipping any of the proven process steps results in minimal time saved up-front, but usually ends up causing delays further along the process, and even significant problems in the long term.

Typical project times are as follows:

• Website Rebuild (3-6 weeks): Website rebuilds are usually done quick, as a lot of the content is already available on the existing website. The simplest ones can be done within a week!
• Informational Website (4-8 weeks): Most informational websites are ready in around a month from project kick-off. In rare cases, they have advanced functionality needs, which can prolong the project.
• Marketing Website (6-12 weeks): Marketing websites are usually a bit more demanding on the messaging and content side, and they take around 6-8 weeks to build. They are tailored to each customer segment you have, so companies with varied offerings should count on a longer project.
• Sales Funnel (1-4 weeks): Sales funnels are generally time-sensitive and done quickly—within a week. Some funnels are longer, with multiple touch points that require a website or custom automations—which means a longer project.

Less than you might think. The most important thing you need to bring is your expertise about your business, your clients, and your goals. My process is specifically designed to extract that knowledge from you in a structured and efficient way.

Practically speaking, having your existing logo, brand guidelines (if any), and any photos or text you like is a helpful starting point. But don’t worry if these aren’t perfectly organized.

The initial discovery phase of our project will help us gather and refine everything we need. You don’t need to have all the answers before we begin—finding them together is a key part of the service.

From there, your only commitment is to provide focused feedback at key milestones. You don’t need to write copy, create layouts, or have a perfect technical brief ready. You just need to be ready to talk about your business; I’ll handle the rest.

Not as much as you might fear. The 10-step development process might seem intense because it’s designed to deliver results, but it’s structured to respect and protect your time.

You are the expert on your business; I am the expert on translating that expertise into a high-performing website. I do the heavy lifting—the market research, the strategic planning, the copywriting, the design, and the development.

Your involvement is crucial, but focused. I will come to you at key milestones with clear information and specific questions. This allows you to provide focused feedback and make confident decisions without the project taking over your schedule.

This ensures the final product is built on your knowledge, without the project becoming a second job.

My strategic approach isn’t a one-size-fits-all template; it’s a flexible framework designed to uncover what makes your specific niche unique.

The first part of my process (Market Research and Segmentation) is dedicated entirely to diving deep into your world. I don’t make assumptions. I learn your industry, analyze your competitors, and build detailed profiles of your ideal buyers. The strategy, content, and design that follow are all custom-tailored to those findings.

Often, my outside perspective is an advantage. I’m not affected by the “curse of knowledge” that can exist within an industry, allowing me to ask the “dumb” questions that uncover powerful insights.

The process doesn’t force your business into a box; it builds the perfect box for your business.

The website will be built specifically for you to use. My goal is to empower you, not to create dependency. While the strategy and technology under the hood are sophisticated, the content management experience will be intuitive and straightforward.

Upon project completion, I provide a thorough handover that includes a personalized, recorded training session. I’ll walk you through how to perform common tasks like updating text, adding a blog post, or changing photos. You’ll have this video as a permanent resource. The goal is for you to feel completely confident managing the day-to-day aspects of your new site.

It’s natural for new ideas to emerge as we go through the creative process. My 10-step process is designed to minimize major changes by front-loading all the research and strategy, ensuring we have a solid, agreed-upon blueprint before we start the build.

However, if a significant change in scope or functionality is requested after we’ve locked in the plan, we’ll handle it transparently. We will pause, treat it as a “change order,” and discuss the impact on the timeline and budget. This ensures you can make an informed decision and there are never any surprises on your final invoice.

This is a common fear, which is why my process is designed with built-in safeguards to prevent it. There are no “big reveals” where you see the final site for the first time. Instead, it’s a collaborative, step-by-step process with your approval at every critical stage.

1. We agree on the strategy and sitemap first.
2. Then, you approve the wireframes (black-and-white blueprints) so we’re aligned on structure and user experience.
3. Next, you approve the copy to ensure the messaging is perfect.
4. Only then do we move to visual design.

By approving the foundation before we start decorating, we ensure the final product is exactly what you expect and need. You’re a partner in the process, not a spectator.

I’ve built my business to ensure you are never held hostage.

1. Technology: The site is built on WordPress, the world’s most popular and widely-supported platform. Any competent web professional can work on it, guaranteeing you’ll never be stuck trying to find support.
2. Ownership: Upon project completion, you receive full ownership and access to everything—all files, databases, and credentials. It’s your asset, 100%.
3. Process: I use standard, well-documented development practices. This isn’t some obscure, personal system; it’s professional-grade work designed to be easily understood and maintained by others if ever needed.

My business is built on trust, and part of that is ensuring your investment is secure and independent of me.

The launch is the beginning of our partnership, not the end of it. You will never be left on your own. Every project includes a 30-day premium support period to handle any needs that might appear post-launch.

For long-term peace of mind, I offer ongoing Management Plans that proactively handle hosting, security, updates, and backups, and include dedicated support and development time. This ensures your investment remains a high-performing, secure asset long after the launch date.

I’ll present these options to you clearly so you can choose the level of ongoing support that’s right for your business. My goal is to be your long-term digital partner.